It’s really easy to ruin your brand online, be it a mistimed tweet, sounding like an automaton or worse coming across as a money grabber. So here are just a few guidelines on how to build your brand online in a positive and professional manner.
Always be honest and authentic
It’s really easy to put yourself on a pedestal which can be catastrophic in business. We’ve all had struggles, we’ve all had failures so it’s important not to come over as though you are bragging, to be likeable you need to be human and humans make mistakes. Obviously don’t go shouting about your mistakes, especially if it’s detrimental to your company. Just remember that people like empathy and honesty so if they’re sharing a struggle with you and you’ve had that struggle too, then tell them.
Always be authentic, people buy people.
Give your user something that’s helpful!
Talking about your business is great, but what usually happens is you get a bunch of features rather than benefits…Such as, ‘Our web design company create great websites’ whilst that is just a feature, people don’t care what you do, they care about what you can do for them. In comparison, you could say ‘ Our web design company create great websites so we can make your website look professional, approachable and stand out’.
People connect with your business through the value you deliver, give people good quality content that can help.
Don’t treat people like walking £ signs
If you start building your brand with the idea of getting as much as you can out of people, you’re dead in the water before you even start. It’s important to create a connection and genuinely mean that you want to help people.
It can massively damage your brand by coming across as a money grabber. Always make sure you are putting the user first because ultimately their success will be your success.