As of mid-June 2021, Google Core Vitals are becoming a ranking signal for search results; it is designed to measure and encourage website owners to improve user experience.
We know what you’re thinking, “not another update”. However, if there is one update to pay attention to, it’s this one.
Without action, your website might not rank as well in Google as your visibility will be reduced as sites with a higher score are favoured. With less visibility, you’re likely to notice a decrease in traffic responsible and therefore, a potential reduction in your sales and enquiries. The good news is, this can be avoided. Your efforts to get your website to seen by as many people as possible don’t have to be undone.
So, what are Google Core Web Vitals?
Core Web Vitals measure how users experience speed, responsiveness, and visual stability on your website. Each Core Web Vital plays a part in Google’s ranking signals; however, there are currently three main ones:
- Visual stability
Google has also made clear these will likely expand over time.
The 3 main Google Core Vitals explained:
Loading = LCP (Largest Contentful Paint)
This measures how long it takes for the most meaningful content on your website to load – that’s usually your website’s hero section or featured image. It should be faster than 2.5 seconds.
Visual stability = CLS (Cumulative Layout Shift)
This measures how much your website’s content “shifts” or “moves around” as it loads. It shouldn’t be more than 0.1 seconds.
Interactivity = FID (First Input Delay)
This measures the response time for any interaction on your website. It should be faster than 100 milliseconds.
Google will score your website on desktop and mobile out of 100 based on actual user data. As for the individual core vitals, you will be given a breakdown as traffic light symbols, detailed below.
Red (0–49) – Requires immediate improvements
Orange (50–89) – Some modification is required
Green (90–100) – Hardly any improvement needed
You may be thinking, “This seems too complicated, I’m going to leave my website as it is”, or “My website doesn’t have any of these problems.” Users could be facing problems on your website; you might not even be aware of them. It’s worth knowing your score and how you can improve it.
- Your website might not rank as well in Google as your visibility will be reduced as sites with a higher score are favoured
- You’re likely to notice a decrease in traffic and therefore a potential reduction in your sales and enquiries.
So, what can be done to protect your rankings?
For a limited time only, we’re offering a FREE report explaining Core Vitals, your score and how your website performance can be improved.
We’re currently offering this report at no extra cost. For further advice and to find out your score, please click here to submit an enquiry form.