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A branding agency
that thinks differently.

From exciting start-ups, to long established businesses, we
work with a range of clients across the UK to create impactful
brand identities, brand names that pack a punch, and brand
strategies to help businesses stand out from the crowd.

Businesses that trust us with their brand.

What we do.

Branding Projects.

Brand Identity

Brand Guidelines

Gait Wise

Brand identity for a forward thinking company focused on Chiropody and athletic bio-mechanics.

Our team worked with Gait Wise to create a professional and trustworthy brand that would appeal to both athletes and the general public.

As part of the project, we delivered a new logo, colour scheme, typography style and brand assets such as stationary and signage, and the new website allowing Gait Wise brand to work together cohesively in print and online.

Brand Identity

Brand Guidelines

Tone of Voice

Matter Mortgages

Mortgages done the personal way. Matter came to us with the idea of making mortgages more personal.

With a number of first time buyers not knowing about independent advisors, our aim with the Matter Mortgages brand was to create a comfortable and approachable brand that puts consumers at the heart.

We worked with Matter to create a unique logo and design system, which included a flexible holding shape inspired by the logo. This system allows Matter to create consistent branded in any format, from any image.

Brand Identity

Brand Guidelines

Brand Strategy

Hankinson

Comprehensive rebranding for a large uk based construction firm.

Hankinson approached us looking to make their brand cohesive, consistent, modern and able to grow with the company. The rebrand focused on what they add to projects and communities, leading us to develop a custom word mark with a H & + icon to add some personality.

Our team worked with Hankinson over the course of 18 months to create hundreds of assets such as fully flexible design systems, marketing campaigns, and even social media graphics. Our rebrand has allowed Hankinson to drive their business forward into the future.

Brand Identity

Brand Guidelines

Brand Strategy

Tone of Voice

Trainr

A dedicated online brand for home fitness. Trainr was a brand bought to life during the COVID pandemic as a way to help support people in getting fit at home. The strategy for the brand was to bring the gym home, ensuring people using the app felt engaged and committed in the same way they would in the gym.

The logo consists of a repeat graphic to give a saw like visual to illustrate cutting through the obstacles to reach your goal.

As an online driven brand, we worked with Trainr to develop app screens and social media assets as part of their rebrand.

Brand Identity

Brand Guidelines

Digital Dragons

A modern rebrand for AWS experts. Digital Dragons are at the cutting edge of cloud software and were looking for their brand to match the direction of their company.

Our focus was to retain brand recognition whilst modernising the existing logo and assets. We redrew the current logo, refining the line work and tweaking the colour scheme, as well as introducing a brand new word mark.

The brand identity also included a unique image treatment, with the goal of helping Digital Dragons create more recognition online and be able to develop branded content themselves.

Brand Identity

Brand Guidelines

Brand Naming

Sicura

Keeping people, pets and places safe. During the pandemic, we worked with an existing client who were looking to launch a range of cleaning products that didn’t include alcohol, making them safe for all.

Working with the team, we developed the name, brand identity and website for Sicura. The project also included a family of logos, specifically designed for each product range.

A challenge we faced during this project was tying Sicura in with the existing company branding. Our solution was to adapt an overlay graphic from the existing brand, and create a Sicura version, allowing both brands to sit comfortably alongside each other.

Gait Wise UK

Gait Wise branding and brand identity created by Yellow Circle

Brand identity for a forward thinking company focused on Chiropody and athletic bio-mechanics.

Our team worked with Gait Wise to create a professional and trustworthy brand that would appeal to both athletes and the general public.

As part of the project, we delivered a new logo, colour scheme, typography style and brand assets such as stationary and signage, and the new website allowing Gait Wise brand to work together cohesively in print and online.

Trainr

Trainer branding created by Yellow Circle

A dedicated online brand for home fitness. Trainr was a brand bought to life during the COVID pandemic as a way to help support people in getting fit at home. The strategy for the brand was to bring the gym home, ensuring people using the app felt engaged and committed in the same way they would in the gym.

The logo consists of a repeat graphic to give a saw like visual to illustrate cutting through the obstacles to reach your goal.

As an online driven brand, we worked with Trainr to develop app screens and social media assets as part of their rebrand.

Matter Mortgages

Matter Mortgages brand creation and identity by Yellow Circle

Mortgages done the personal way. Matter came to us with the idea of making mortgages more personal.

With a number of first time buyers not knowing about independent advisors, our aim with the Matter Mortgages brand was to create a comfortable and approachable brand that puts consumers at the heart.

We worked with Matter to create a unique logo and design system, which included a flexible holding shape inspired by the logo. This system allows Matter to create consistent branded in any format, from any image.

Digital Dragons

Digital Dragons Global branding identity and brand creation by Yellow Circle

A modern rebrand for AWS experts. Digital Dragons are at the cutting edge of cloud software and were looking for their brand to match the direction of their company.

Our focus was to retain brand recognition whilst modernising the existing logo and assets. We redrew the current logo, refining the line work and tweaking the colour scheme, as well as introducing a brand new word mark.

The brand identity also included a unique image treatment, with the goal of helping Digital Dragons create more recognition online and be able to develop branded content themselves.

Hankinson

A long-term branding project designed for a national construction company

Comprehensive rebranding for a large uk based construction firm.

Hankinson approached us looking to make their brand cohesive, consistent, modern and able to grow with the company. The rebrand focused on what they add to projects and communities, leading us to develop a custom word mark with a H & + icon to add some personality.

Our team worked with Hankinson over the course of 18 months to create hundreds of assets such as fully flexible design systems, marketing campaigns, and even social media graphics. Our rebrand has allowed Hankinson to drive their business forward into the future.

Sicura

A brand we created for a company that sells alchohol-free hand sanitiser for people, pets and places

Keeping people, pets and places safe. During the pandemic, we worked with an existing client who were looking to launch a range of cleaning products that didn’t include alcohol, making them safe for all.

Working with the team, we developed the name, brand identity and website for Sicura. The project also included a family of logos, specifically designed for each product range.

A challenge we faced during this project was tying Sicura in with the existing company branding. Our solution was to adapt an overlay graphic from the existing brand, and create a Sicura version, allowing both brands to sit comfortably alongside each other.

Branding Enquiry Form

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