Search Engine Marketing or SEM as it is more commonly referred to is given to the term of ‘Paid Advertising’.
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Did you know that there were approximately 3,200 changes to Googles Algorithm last year?
A question we get asked a lot. The answer is more important now than it ever has been, due to the latest algorithms search engines use to dictate how important your website is, a blog that’s regularly updated, is essential.
Your website has been created, it looks great…but does it work and how do you know without this massively underused digital marketing tool?
Everything in business starts with research, research into products, services, client behaviour, demographics etc. Running a successful search engine optimisation campaign is no different, below are a few things to consider when building your campaign.