Did you know that there were approximately 3,200 changes to Googles Algorithm last year?
That means on average they make several changes a day involving many variables that will dictate where your website ranks in Google for certain search terms.
To put this into perspective in 2010 the average amount of changes per year was only between 300-400 a year. This statistic just goes to show that you cannot sit idle and you need to make sure your website is following all of the rules Google demands with a bit of creative flair and forward-thinking from your SEO supplier.
If you want some advice regarding your Search Engine Optimisation don’t hesitate to contact me