What are the benefits of a design retainer?

This article was written by Yellow Circle Staff, at Yellow Circle



What are the benefits of a design retainer?

As someone who works in marketing, you may wear many hats. You’re in charge of everything, and you only have a short timeframe to get some things done. Sometimes, your tasks feel like they’re never-ending. You ask your agency of choice for help, but it takes ages for them to get back to you. Or you have ten different quotes and are overwhelmed with the choice. Or maybe you aren’t working with an agency. We think it’s time you thought about some help, and design retainers might be right for you.


So, what is a retainer?

A retainer is an agreement between a client and an agency to retain a certain number of design hours each month. A retainer is perfect for businesses seeking monthly design materials with ultimate flexibility. 


What type of work is done on a retainer?

Print Materials – artwork design for any print materials. Including (but not limited to) sales sheets, direct mailers, brochures, product catalogues, signage, and packaging design.

Digital Materials – artwork design for any digital materials including (but not limited to) email templates, social media graphics, blog banners, and other web graphics.

Ad Design – artwork design for print and web ads 


What are the benefits of working with us on a retainer?

Priority for your projects 

Your project is a priority, and we guarantee that you will always get a consistent amount of hours each month, giving you peace of mind and a regular schedule. 

Simplified working relationship 

Enjoy a much simpler way of working with a designer. By having a regular monthly meeting that focuses on your design requirements, your designer can work throughout the month without constant back and forths. As the relationship develops and our designer becomes more accustomed to your business, the process can be streamlined further. 

Discounted rate 

The hourly rate on all retainer packages is discounted from our standard rate, with larger discounts being offered on more extended contracts. 

Consistent, high-quality work 

With a retainer, you can rest assured that you will receive consistent, high-quality work from a designer who understands your business and knows your requirements. Retainer work is prioritised so you can relax, safe in the knowledge that your creative work is being taken care of, and most importantly, you have support with your deadlines.

Lower costs and simpler accountancy 

Avoid the high overhead costs of hiring an in-house full-time graphic designer. With only one regular monthly invoice, you can relax knowing that the process of paying for design work is much simpler.

Retainers aren’t right for every business. But, if you need regular help, a retainer can save you time and money. 


Drop us a call, and we will provide you with honest advice about whether we feel a retainer would suit you.