Search Engine Marketing or SEM as it is more commonly referred to is given to the term of ‘Paid Advertising’.
Generally this is different to Search Engine Optimisation as this type of marketing requires a website to organically come up through the rankings adapting to different algorithm changes over time.
The most common types of paid advertising are:
- Google Adwords
- Bing Ads
- LinkedIn Advertising
- Facebook Advertising
There are a whole list of techniques to get the biggest bang for your buck so if you’d like to know more just click here