What’s the importance of Google Analytics?

This article was written by Kate, at Yellow Circle

importance-Google-Analytics

Your website has been created, it looks great…but does it work and how do you know without this massively underused digital marketing tool?

Google Analytics is a free web analytics service that provides important statistics and basic tools for search engine optimisation (SEO) and marketing purposes.  As I’ve previously mentioned Google Analytics can be massively underused and misunderstood by business owners.

The most important function of this tool is to identify weakness and strengths in your website.

Just taking the basics into consideration Google Analytics can:

  • Show where your visitors are coming from
  • Show you what pages your visitors are looking at
  • Show you when your visitors have left
  • Show you how long your visitors stayed on different pages

But it can do so much more, if you’d like to chat about how Google Analytics can help you, drop me an email here