Ecommerce
websites

Ecommerce websites built for conversion, speed & security

An eCommerce Agency
in Staffordshire That
Builds to Sell

We’re Yellow Circle, a web development agency in Staffordshire that doesn’t just throw together online shops and call it a day. We design and develop eCommerce websites that are fast, flexible, and built around your customer journey, so people don’t just browse, they buy.

Whether you’re launching your first store or replacing a clunky old one, we’ll help you build a selling machine that works on any screen, any time, for any customer.

Start your project — clear plan, smart build.

Why eCommerce Brands Choose Us to Build Their Websites

There are a lot of platforms out there: Shopify, WooCommerce, custom builds, and even more opinions about what you should be using.

We help you cut through that noise and pick what’s right for your products, your team, and your growth plans. We don’t just deliver websites, we build systems that bring in orders, not just traffic.

Our team combines design, development, and a digital marketing strategy, so the result doesn’t just look great, it works great too.

Shopify development

A powerful platform that’s perfect for fast-growing brands. We’ll create a Shopify site that fits your business, whether you need a customised theme, or something built from the ground up.

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WooCommerce Development

Prefer more flexibility? WooCommerce gives you full control with the power of WordPress. Ideal for content-rich brands or those who need a site that goes beyond “add to basket.”

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Bespoke eCommerce Websites

Some shops don’t fit into neat little boxes. That’s where bespoke builds come in. We design completely custom eCommerce sites from the ground up — tailored to your products, your users, and your growth.

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What It’s Like to
Build Your Store
with Us

We don’t just drop a Shopify theme on your domain and call it a day. Here’s how we handle things properly: 

01
Discovery & Planning

We get to know your products, audience, pain points, and internal systems. Whether you’ve got 10 SKUs or 10,000, we map out what your store actually needs.

02
Platform Recommendation

Based on your business goals, we’ll help you choose between Shopify, WooCommerce, or a custom solution, no jargon, no pushy upsells.

03
Design & UX

We create a smooth, conversion-focused customer journey that looks good, works great, and makes checkout effortless.

04
Development & Build

From product pages to payment integrations, we build your eCommerce site for performance, mobile-first, SEO-friendly, and optimised for speed.

05
Testing & Launch

Before anything goes live, we test across devices, browsers, and use cases. We’ll handle redirects, analytics, and make sure everything’s ready for launch day.

06
Ongoing Support

Need help managing the shop post-launch? We offer maintenance, performance monitoring, and strategic updates to keep your site growing with you.

Case studies

Proof’s in the pudding, right?

See how we’ve helped businesses across Stoke-on-Trent (and beyond) level up their websites and digital marketing.

Love Your Fence
Content Strategy • Website

Love Your Fence

Chandler Watson
Website

Chandler Watson

Staffs Skills Hub
Website

Staffs Skills Hub

Profile Glass
Content • Digital Marketing • Paid Advertisement • SEO • Website

Profile Glass

Digital Defined

Digital Defined

Inspired To Change

Inspired To Change

Leek Gears

Leek Gears

DMA

DMA

Nortek Industrial

Nortek Industrial

National Asbestos Helpline
Paid Advertisement • SEO • Website

National Asbestos Helpline

Who We Work With

We work with brands that sell products,whether that’s specialist equipment, performance gear, or high-volume product lines. We’ll build a platform that fits what you’re selling and how your customers buy.

Whether you’re a first-time founder or managing thousands of daily orders, we’ll meet you where you are and take you where you need to go.

Ecommerce Website FAQs

Read our FAQs about ecommerce websites below

It depends on your business. Shopify is great for speed and ease-of-use, WooCommerce gives you more control and flexibility, and bespoke builds are ideal if your setup is complex or totally unique. We’ll help you choose based on your goals, not what’s trendy.
Yes! If you're moving from platforms like Wix, Magento, or Squarespace, we can migrate your content, products, and customer data into a new platform. We’ll also make sure your SEO doesn’t take a hit and can even improve it further with our ongoing SEO support.
Most eCommerce projects take between 8 to 12 weeks depending on the size of your store, the platform you choose, and how bespoke the design needs to be. We’ll give you a clear timeline at the start so you know what to expect.
Absolutely. Our support doesn’t stop at launch, we offer ongoing help that covers everything from performance checks and updates to new feature rollouts. We also run daily backups to reduce the risk of downtime (because every minute counts when you're selling online). Need help updating your site content? We can handle that too. Explore our support plans.
You certainly can. We build every eCommerce site so it’s easy to manage and update. You’ll be able to add products, update content, and track sales without needing to touch a line of code. We also provide training after launch to make sure you feel confident using your new site. And if you ever get stuck, we’re always here to help.
100%. Every store we design is built mobile-first. Because if your site isn’t smooth on a phone, you’re missing out on a big chunk of your customers.
Yes, we’ll help you set up payment gateways like Stripe, PayPal, and Klarna, as well as your shipping zones. If you need something more advanced, we can also integrate with fulfilment platforms and inventory management tools.

Looking for an eCommerce Website That Actually Sells?

From Shopify to WooCommerce to custom builds — we design online shops that don’t just look great, they perform. Let’s build something that makes sales happen.