Generative Engine Optimisation
Be Found in AI Search Results
Discover how your business can be cited by ChatGPT and Google AI – Free Ebook
What is Generative
Engine Optimisation?
Your Competitors Are Already Appearing in AI Search Results. Are You?
While you're still optimising for Google, your competitors are being featured in ChatGPT responses, Google AI Overviews, and Perplexity answers. Every day you wait, they're building authority in the AI-driven future of search. The businesses that act now will dominate tomorrow's search landscape.
Today, when someone asks Google a question, they often see an AI Overview at the very top. This is Google’s own summary of the best answer, and it usually includes one or two links that the AI trusts the most. The same thing is happening with ChatGPT Search and Microsoft Copilot. These tools don’t just list websites, they write the best answer, specifically for the user.
That’s why GEO matters. Instead of fighting for position in a long list of links, we make sure your business is the one chosen by the AI as the answer people see first.
AI Search Optimisation: The Next Step Above SEO
Search Engine Optimisation (SEO) is about getting your website into the rankings when someone searched. Generative Engine Optimisation (GEO) is about getting picked by AI as the recommended answer.
The difference is huge. With SEO, you could be one of ten businesses on page one. With GEO, you could be the single business an AI highlights right at the top.
Here’s a simple example. Imagine someone searches, "Who are the best accountants for small businesses?" With SEO, your firm might appear in the list of links, and the user has to scroll, skim, and choose. With GEO, Google’s AI Overview could write: “For small business accounting, Smith & Co are highly rated,” and then link directly to your site.You haven’t just been listed, you’ve been chosen.
AI seaerch stats
What We Do as Your AI SEO agency
Our role is to make sure AI search engines like Google’s AI Overview, powered by Gemini, ChatGPT, and Microsoft Copilot understand who you are, what you do, and why you should be trusted. Right now, most websites aren’t written or structured in a way that AI systems can easily interpret. That means even if you have great services, reviews, or expertise, the AI might skip over you. Things like…
- Showing your experience
- Pointing out your track record
- Making your site easy for AI to process
In short, we optimise your website for AI, so that when someone asks a question in Google, Bing, or ChatGPT, your business is in the running to be featured as the answer.
We step in and translate your business into a language that AI tools can understand. That doesn’t mean rewriting everything in tech jargon, quite the opposite. It means making your content clear, structured, and full of the kinds of trust signals AI looks for.
Yellow Circle's GEO Services - Get Ahead of the curve
We help UK businesses dominate AI search results through:
✓ AI-optimized content that gets cited
✓ Multi-platform visibility strategies
✓ Authority building across AI ecosystems
✓ Performance tracking and optimisation
First, we look at your website as it stands today. We work out whether the information is presented in a way AI tools can understand. If it isn’t, we adjust the structure, rewrite specific sections to improve the user experience, and add content that directly answers the kinds of questions your customers are asking.
Next, we make sure your expertise is clear. AI engines are designed to favour businesses that look reliable and credible. That means we highlight things like:
- Your experience
- Your reviews
- Proof of results you’ve delivered
Put simply, we make sure AI knows you’re the best option. Finally, because AI search is constantly evolving, we keep track of changes. That way, you don’t just show up once and then disappear. Instead, you maintain a strong, ongoing presence in AI-powered results, staying ahead of competitors who are still relying only on traditional SEO.
Download our free GEO e-book
Discover how your business can be cited by ChatGPT and Google AI – Free Ebook
Why This Matters for Your Business
Search is changing faster than most people realise. AI tools like Google’s AI Overview no longer just list websites — they choose a handful of trusted answers to show first. If your business is featured there, you’re not just visible, you’re presented as the expert people should turn to.
Right now, AI Overviews already appear in over 13% of searches, (Google receives 8.5 billion searches per day!), which translates to millions of potential customers each month.
Many of these users may never reach the traditional number 1 organic result because they get their answer directly from the AI summary. The businesses being selected in these summaries are seen as more credible, which makes customers more likely to click, call, or buy.
And, because this technology is still new, there’s a rare opportunity. Acting now means you can claim that trusted position before your competitors even realise what’s happening — giving your business a genuine head start in the new world of search.
Client testimonials
The service is first class, great comms at all times, very fast response time and excellent knowledge of our requirements. We highly recommended them to anyone.
Marc Taylor
Fantastic company to work with delivering exceptional service and excellent client understanding. Other agencies need to look at this company for what excellence looks like.
David Loades
Everything exceeded my expectations, the professionalism, and the quality. Communication was seamless and the whole team were a joy to work with.
Mark Busby
Our GEO plans
Be found in AI search results with a package that fits your business.
Ideal for businesses taking their first steps into AI search.
What’s included- AI Readiness Audit (site scan + report)
- Optimisation for Google AI Overview
- Technical AI SEO (titles, meta, content structure)
- Content Restructuring for AI Tools (Q&A, natural language)
- Monthly GEO Performance Report
- Optimisation for ChatGPT, Co-Pilot & Perplexity
- Schema Mark-Up for AI Search
- Advanced Topic Authority Building (content clusters)
- AI Snippet / Answer Box Testing
- Competitor AI Visibility Tracking
- Priority Support
- Quarterly Strategy Session
The complete solution for businesses that want consistent visibility in AI search results.
What’s included- AI Readiness Audit (site scan + report)
- Optimisation for Google AI Overview
- Technical AI SEO (titles, meta, content structure)
- Content Restructuring for AI Tools (Q&A, natural language)
- Monthly GEO Performance Report
- Optimisation for ChatGPT, Co-Pilot & Perplexity
- Schema Mark-Up for AI Search
- Advanced Topic Authority Building (content clusters)
- AI Snippet / Answer Box Testing
- Competitor AI Visibility Tracking
- Priority Support
- Quarterly Strategy Session
Designed for ambitious brands who want to dominate AI search visibility and outpace competitors.
What’s included- AI Readiness Audit (site scan + report)
- Optimisation for Google AI Overview
- Technical AI SEO (titles, meta, content structure)
- Content Restructuring for AI Tools (Q&A, natural language)
- Monthly GEO Performance Report
- Optimisation for ChatGPT, Co-Pilot & Perplexity
- Schema Mark-Up for AI Search
- Advanced Topic Authority Building (content clusters)
- AI Snippet / Answer Box Testing
- Competitor AI Visibility Tracking
- Priority Support
- Quarterly Strategy Session
FAQs about Generative Engine Optimisation
Download our
free e-book