The Design & Digital Marketing Blog
Our design blog features a collection of articles related to branding, web design and digital marketing.
New updates are posted each week.
Mastering Search Intent: A Comprehensive Guide
What is search intent and how to understand it Search intent, also known as user intent or keyword intent, refers to the reason behind a user's online search query. It's about...
E-commerce Website Design – 15 essential features to include
In this article, we’ll explore the essential features that a modern e-commerce website should include.
Unlocking Sales Potential – The Power of UX Design for Websites
Before we explore how UX design influences sales, let's clarify the difference between User...
How to design a logo
What type of logo you need depends on your business; many different logo styles give customers...
Website optimisation guide
Website optimisation A fast-loading website can improve user engagement, retention, and conversion...
Working With a web design agency, a complete guide
In this article, we’ll look at what it is like working with a web design agency and offer advice on what to expect and what you need to do.
Brand evolution explained
This article looks at brand evolution, explaining what it is and how it benefits a business.
What is brand identity?
What is Brand Identity? Let’s get straight to it. Brand identity is defined by the visual elements...
Brand Strategy – What is it and why is it important?
What is brand strategy? Brand strategy refers to a long-term plan developed by a business to...
A step-by-step guide to working with a branding agency
Working with a branding agency should be a collaborative and rewarding process. Here’s a step-by-step guide to help you navigate the journey. This can be especially useful if you’ve never worked with an agency before, or this is your first branding project.