Signare London

The Challenge

Signare approached us with an enticing prospect – ‘we’re launching a new, more luxurious range, we need a brand and an online presence’.

The core part of this challenge was in fact the word ‘new’. With Signare Tapestry having a well-established brand and market position, we understood the importance of ensuring that Signare London reminded customers of the high quality associated with Tapestry, but clearly stood on it’s own two feet in the fashion market.

A lack of online existence presented the next challenge. In a crowded market, and with little reputation, how do you make an impact? We needed to create a new ecommerce experience that opened the door to a new target audience, as well retailers.

The Solution

Brand Strategy

Step one for this new brand was to figure out exactly who they are, because if they don’t know, how will their potential customers? We began with a brand strategy discovery session. A deep dive into their why, what they stand for, who their customers are, and why they should buy Signare London products.

Brand Identity

With a complete understanding of who Signare London were, we moved on to how they share that with the world, both retailers and the general public.

The new identity needed to give the right impression: attainable luxury. Our approach was to combine the heritage feel of a tapestry-made product with the modern-leaning fashion market. With users being more and more conscious of quality, craftsmanship, and individuality, this new brand had to speak to customers looking to buy a bag that they weren’t simply carrying, but a story.

Carry Your Story was the tagline that the new Signare Brand Identity was centred around.

Ecommerce Website

Our third and final solution to this brief was to create a sleek and modern shopping experience for Signare London’s new target market. With an audience age group of 25-50, the new site was built to match the fast paced lifestyle of this group, with a streamlined navigation, intuitive user journey, and an easy-to-use checkout.

Putting the products front and centre. A successful ecommerce website hinges on many different factors – strategy, content, user experience, but an important consideration must always be imagery. Throughout the design process, one of our primary goals was to allow the lifestyle imagery to tell the story, allowing users to truly get a feel for how the Signare range could fit into their lives.

The final consideration was retailers, the secondary market for Signare London. We developed a comprehensive area purely for trade customers, allowing them to log in, check pricing with up-to-date discounts and rates, and place large orders. We wanted the process of stocking Signare London in a store to be as seamless as getting a piece for your wardrobe.

The Result

When Signare reached out to us, they had an idea, and knew they wanted us to make it happen. They now have the brand strategy, identity and dedicated online experience, laying the groundwork for them to truly disrupt their target market.

We created an ecommerce website that allows users to connect with Signare, resonate with their brand, and see the quality of their stunning ranges. Much like their products, every element of this project was meticulously crafted and we’re incredibly proud of the results.