Profile Glass

Project Overview

Client

Profile Glass

How We Helped Profile Glass Transform Their Website and Grow Their Revenue by 40%

Who is Profile Glass?

Have you ever stepped into a kitchen where a glass splashback complemented the colours of your cabinets perfectly or a bathroom where a custom mirror brightens the whole space? That’s the world Profile Glass creates. For over a decade, they’ve been creating bespoke glass, splashbacks, mirrors, and commercial installations to transform spaces. You’d expect a website to reflect that level of skill, right? This is where we came in. Their old website had confusing navigation, dead-end pages, and unclear call-to-actions. From a customer’s POV, it was a struggle to find information, and you know what that means: leads disappearing and slow showroom visits.

We Didn't Just Redesign. We Rebuilt for Conversion.

When Profile Glass hit our “Request a Consultation” button, it wasn’t just about making the website design look better, but building it into an interface that turned their visitors into buyers.

Replacing their old contact us black hole with a real enquiry form. Making it a better UX experience so visitors can enter every measurement, choose their product, and request a quote in one go. And we didn’t forget about the visitors who don’t know how to measure glass confidently. We built a clear, step-by-step measurement guide right into the journey. This single experience turned “just browsing” into “let’s get this made.”

Now, as soon as you enter the website, you’re greeted by images, reviews, and even a gallery, all on the home page, but every design has a purpose: to guide the user forward. The website has evolved from a static brochure to a dynamic platform that effectively sells its products.

See How We Solve Website Challenges

Local SEO That Increased Traffic by 50%

Before, SEO was well…not getting the right traffic. The site ranked for random and irrelevant terms and attracted clicks from locations that didn’t align with Profile Glass’ goals. So we decided we needed to completely flip the strategy, hyper-focusing on areas they actually deliver to and optimising for searches like “made to measure mirrors’ and “bespoke shower screens”.

The results showed immediately, with over 50% of organic traffic becoming relevant and local. Direct traffic went up by 53%, so users didn’t just stumble across the site; they found it by searching for the terms we integrated into the content. Every click was now a potential sale and not a wasted impression.

Boost Your Local SEO

A Paid Strategy That Actually Pays
Next up, Paid Ads! When we looked at their search campaigns, it was clear the strategy wasn’t quite right. Ads were being shown to the wrong people in the wrong places. Clicks were definitely coming in, but conversions weren’t. We knew the key wasn’t spending more; it was spending smarter with a proper strategy.

Our PPC process meant choosing the correct keywords and choosing the right people who were ready to buy over the course of 12 months. Month by month, we tested messaging, tweaked spend, and refined, removing wasted spend and doubling down on things that work. Everybody can get clicks with an ad spend, but for Profile Glass, our team made sure traffic wasn’t just higher, it was better, and it was by a whole 31,174 clicks and over 1000 conversions!

They quickly saw a change in their website. It became a conversion generator with visitors not only just browsing the website but actually taking action, with a total of 774 phone calls.

Maximise Paid Campaigns

Mobile First Because Users Are

What device does Profile Glass traffic come from? Well, when we dug into the data, we saw that 76% of all sessions were coming from mobile devices, and the majority of conversions were happening there too.

Since users were predominantly here, we didn’t just want to make the website tick off the “mobile-friendly” design, because it wouldn’t be enough. The site had to be built mobile first. Built for today’s audience, designed around how they hold the phone and scroll, and most importantly, make quick decisions.

Let’s take away the distractions and unnecessary visuals and focus on clarity. Looking at the data, we could see that users didn’t care about fancy animation or over-the-top designs; they wanted to know exactly what to do next and how to get there quickly. Now, if a user is browsing on the train or on a lunch break, their experience is smoother than ever! They see what they need and understand what to do, and can act immediately.

The Results Are Undeniable

When Profile Glass came to us, their website had missing elements. People loved their glass products, but the online experience wasn’t doing the job. Visitors clicked around, struggling to find information, and too often ended up leaving without taking action. Calls were missed, and the business wasn’t seeing the online results it deserved.

After a full relaunch, we helped change the picture completely. Revenue jumped by 40%, and active users grew 60% year on year! The paid search campaigns generate high intent leads, organic visibility keeps improving, and more than half of all traffic comes directly from people actively seeking the brand. Now the Profile Glass website performs just as well as the business it represents.

Your website can either hold your business back or drive it forward. Profile Glass now has a system that turns its traffic into buyers every day. Ask yourself, could your website be working this hard for you, or is it quietly letting opportunities slip away?

Book a Free Strategy Call

Visit Profile Glass