Georgia and Callum, members of the team at Yellow Circle Web Solutions Limited, discussing a pay per click campaign for a client
Cal our Creative Director and UI Designer working on google ads services

Pay per click services

A PPC Agency in
Staffordshire That
Gives a Click

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We’re Yellow Circle – a digital marketing agency in Staffordshire that doesn’t just run Pay Per Click (PPC) campaigns for the sake of it. We plan, build, and manage pay-per-click strategies that generate traffic, sales, and leads — not just stats that look good in a spreadsheet.

Whether you’re brand new to PPC or need help cleaning up a messy ad account, we’re here to make paid media work harder (and smarter) for your business.

Straight answers, smart strategy.

Why work with a pay per click agency like ours?

Let’s be honest – Google Ads, Meta, Bing, LinkedIn… they’re all-powerful platforms, but only if you know what you’re doing. And chances are, you’ve either tried to DIY and wasted money, or been burned by an agency that overpromised and underdelivered. We don’t do that here.

At Yellow Circle, we treat your budget like it’s our own. We focus on high-converting, data-driven campaigns that get you in front of your ideal audience. No shortcuts, no pointless impressions — just PPC with purpose.

We work with brands of all sizes across the UK, particularly those looking to scale up and get smart about growth.

An image of the team from Yellow Circle Web Solutions Limited, a pay per click agency in Staffordshire providing Google ads services
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Our PPC Services

Whether you’re targeting local buyers or global B2B leads, we build multi-channel PPC strategies designed to perform across the platforms that matter most to your business.

Google Search Ads

Appear at the top of Google when people are actively searching for what you offer. We handle the full campaign setup: keywords, ad copy, extensions, bidding, and goal tracking.

Perfect for lead generation, service-based businesses, and local visibility.

Google Shopping Ads

Selling products online? We’ll optimise your shopping feed, write product titles and descriptions that convert, and build a campaign structure that boosts ROI — even in competitive markets.

Perfect for eCommerce brands, product launches, and seasonal promotions.

Display & Remarketing

Stay top of mind with targeted banner ads across websites your audience visits daily. We design and run display campaigns that increase awareness and re-engage warm leads who didn’t convert the first time.

Perfect for building awareness, retargeting, and lead nurturing.

YouTube & Video Ads

Your video content deserves more than just a few likes. We’ll get it in front of the right audience with skippable, bumper, and in-stream ads — all backed by targeting that actually makes sense.

Perfect for brand building, product demos, and growing your channel.

Paid Social Media Ads

From Facebook & Instagram to TikTok & LinkedIn, we build high-performing social campaigns that match your audience’s mindset and your business goals. We cover copy, creative, targeting, and optimisation.

Perfect for B2C & B2B lead generation, customer acquisition, brand awareness.

How Our PPC Process Works

We’re not one of those agencies that hits ‘publish’ and disappears. We work closely with you at every stage to make sure your campaign is aligned, profitable, and properly managed.

01
Initial Discovery

We start with a free call to learn about your business, goals, and pain points. Whether you’re looking for more leads, better ROAS, or a total account overhaul, we’ll figure out the right approach.

02
Proposal & Strategy

We’ll put together a no-nonsense plan that explains exactly how we’ll use PPC to support your objectives. It includes platform recommendations, target audiences, budgets, and expected timelines.

03
Onboarding & Audit

If you’re already running ads, we’ll audit your existing setup. If you’re starting fresh, we’ll build your campaigns from scratch. Either way, we’ll get tracking, reporting, and all key settings in place.

04
Campaign Build & Launch

From keyword research and ad copy to creatives and bidding strategies, we’ll craft a campaign that’s technically sound and creatively strong. Once approved, we go live.

05
Ongoing Management & Optimisation

We keep a close eye on performance. Weekly tweaks, A/B testing, and budget adjustments are part of the deal. You’ll always know what’s working, what’s not, and what’s next.

06
Monthly Reports That Keep You in Control

Every month, you’ll get a breakdown of how your campaigns are performing — leads, clicks, conversions, cost per result, and what we’re improving next. We’ll highlight what’s working, what we’re testing, and where your budget’s making the biggest impact. 

Who We Work With

We don’t have a “preferred sector” — we have a preferred attitude: people who want to grow and aren’t afraid to try something different.

If you’re a brand with ambition (and maybe a few Google Ads horror stories), we’re here for you. B2B, B2C, D2C — whatever the acronym, if you’ve got something to sell, we’ll help you sell it.

We’re not picky. If it clicks, it sticks.

An image of a client and a pay per click expert having a conversation about ppc ads. The image is set in a modern business building.
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A squiggled line image to be used in the middle right side of a web page, which forms part of the brand identity of Yellow Circle Web Solutions Limited

Looking for a PPC Agency
in Staffordshire That Gets It?

You won’t get a recycled plan or a generic dashboard from us. You’ll get honest advice, campaigns that deliver, and support from a team that lives and breathes performance marketing.

We run campaigns on Google Ads (Search, Display, Shopping, YouTube), Microsoft/Bing Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and more. We’ll recommend the right mix for your audience and budget — not just what’s trending.
Most likely — yes. PPC works well for service providers, eCommerce brands, B2B businesses, and anyone looking for fast, measurable results. If your customers are online (spoiler: they are), PPC can help you reach them.
PPC (Pay-Per-Click) is a type of online advertising where you only pay when someone clicks your ad. It’s commonly used on platforms like Google, Bing, Facebook, and LinkedIn. You set a budget, we create the ads, and when someone clicks — you pay. Simple in theory, but strategy is everything.
We’re marketers first — not just media buyers. We blend strategy, creativity, and digital know-how to build campaigns that perform. You’ll never get cookie-cutter templates or recycled reports from us. Just straight-up strategy and results that mean something to your bottom line.
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Book a free PPC
strategy call

Or get in touch to chat through your goals — no pressure, no sales patter.