Callum Williams

Creative Director

Cal's Bio

Callum is the Creative Director at Yellow Circle, a web design and digital marketing agency based in Cheadle, Staffordshire. Callum’s expertise sits at the intersection of design and digital marketing. He understands that great design isn’t just about aesthetics: it’s about guiding users, building trust, and converting visitors into customers.

Experience

Callum has 12 years of professional experience in the digital and creative industries. Originally starting his career as a brand designer, Callum has spent the majority of his professional life working in agencies, developing a deep understanding of what makes websites and digital campaigns actually work for businesses. That hands-on experience informs not just how he works, but how he writes. When Callum covers a topic, it’s grounded in real projects, real clients, and real results.

As Creative Director at Yellow Circle, Callum has led the design and delivery of projects for clients spanning a wide range of industries, including manufacturing, professional services, construction, healthcare, education, and hospitality. Every case study published on the Yellow Circle website represents a project Callum has personally led from brief through to launch.

Notable projects include:

Staffs Skills Hub
Chandler Watson
Love Your Fence
Profile Glass
Techserv
National Asbestos Helpline
Nortek Industrial
DMA Architects
Leek Gears
Inspired To Change

Education

Callum holds a Level 4 NVQ in Digital Marketing, a qualification that covers the strategic and practical foundations of modern digital marketing, including SEO, content strategy, paid media, analytics, and campaign planning.

Beyond his formal qualification, Callum’s education has been largely shaped by over a decade of agency work, ongoing self-development, and direct experience leading client projects across a broad range of sectors and business sizes.